| You'll find as your article marketing efforts increase | | | | What clothing is good for display? What laces are |
| over time that you will need to create a lot of | | | | best? What kinds of dolls are likely to increase in |
| articles. A LOT of articles. After the first ten or | | | | value? Any topic based around one of the six magic |
| twenty or fifty, you may discover that you are | | | | words should result in good articles. |
| running out of steam - or you may figure this out the | | | | List out titles for articles, as many as you want to |
| first day, when you want to create just five or so | | | | write right now. If you have trouble, go back to one |
| and discover that you can only come up with two | | | | of your best titles and start mining it for more |
| good ideas. | | | | specific topics: how do you find antique dolls - online, |
| If you know your subject well and typing speed is | | | | at auctions, at flea markets, best places offline, etc. |
| not a limiting factor, however, you can write a dozen | | | | Another technique is to choose one topic idea and |
| or more articles a day - good articles that don't | | | | outline a process around that idea. Restoring a doll, |
| repeat themselves. The key is coming up with the | | | | for instance, could have articles on preserving the |
| perfect topic to mine, top to bottom, and then | | | | china, mending the cloth body, restuffing the doll, |
| learning how to carefully outline an article so that the | | | | mounting the doll, preserving the original clothes, the |
| writing comes quickly and smoothly. | | | | original shoes, the original hat. (A fringe benefit: if you |
| Let's start with a niche: dolls. You have a site that | | | | really exhaust a topic, you might be able to get a |
| sells custom Victorian dolls and doll clothes, some for | | | | good ebook out of it, which is a great marketing |
| children but others for serious collectors. You sell both | | | | tool.) |
| the original antiques and new replicas, with some new | | | | Outline each article on a separate page. Try to have |
| replicas using modern materials but others focusing | | | | at least five points to hit upon - seven or eight is |
| on period authenticity - hand-tatted laces, for | | | | better for a standard five hundred word article. Also, |
| instance, or tartans that have been hand-loomed with | | | | make a note of the keyword you want to use for |
| real wool. | | | | that article. Take a break - a long one, just to clear |
| This sounds like a very limited niche with only a few | | | | your head - and then sit down and write. If you run |
| ideas you can use for article writing. Think again - and | | | | out of things to say on one item, bulleted lists and |
| this time use the magic words of journalism: who, | | | | numbered points are both excellent ways to keep an |
| what, when, where, why, and how. How is the most | | | | article moving and a reader interested. |
| valuable of these when article writing. | | | | This is not the only way to write a lot of articles |
| How - do you identify valuable dolls? How do you | | | | quickly, but it is a method that works. The next time |
| measure dolls for clothes? How do you preserve | | | | you need to do some article marketing, give it a try. |
| antique dolls? How do you find antique dolls? How do | | | | You may be pleasantly surprised by your own |
| you know that the clothes are period authentic? | | | | creativity. |
| Or switch to what: what dolls are best for children? | | | | |