| If you have decided that you would like to try your | | | | everybody. What makes you special as a business is |
| hand at becoming a costume jewelry vendor, you will | | | | what separates you from your competitors. This |
| need to consider a few things that will have a | | | | means that you need to build limits for yourself and |
| tremendous impact on the success of your business. | | | | stick to them. |
| Finding a niche and branding are two things that are | | | | A good exercise for starting businesses is to write a |
| often overlooked by many first time business start | | | | positioning statement. Taking the time to sit down |
| ups. | | | | and figure out what exactly is special about what |
| When considering retail jewelry as a business, it is | | | | you have to offer, and exactly who your target |
| important to realize that there are different types | | | | market is going to be will have a huge impact on the |
| that people buy. This is good, because it gives you | | | | success of your business later on down the road. |
| an opportunity to find a specific demand for which | | | | This positioning statement will come in handy when it |
| you can be the sole supplier within your demographic. | | | | comes time to make tough business decisions. |
| This will also help you develop a specific brand which | | | | Various niches withing the costume jewelry market |
| will set you apart from any competitors. A big | | | | are: cheap jewelry, antique jewelry, collectible |
| mistake people often make when starting a business | | | | jewelry, signed costume jewelry, rhinestone jewelry, |
| is that they feel that they need to be everything to | | | | jewelry from particular era's such as the 1940's. The |
| every one. As backwards as this seems, this waters | | | | list goes on and on. You can go online and find good |
| down your appeal and may actually hurt you in the | | | | wholesale costume jewelry vendors for just about |
| long run! Remember this: When you try to be all | | | | any of these markets. |
| things to all people, you become nothing to | | | | |