Reflecting the Era in Jewelry Photography

With even more varieties than fine jewelry, costumeand flowers were incorporated into the designs.
jewelry is considered of value due to its historicalWith so many artistic flows, photography procedures
significance. There are three periods besthave to be flexible to represent Retro jewelry. It is
representative of this art, each with its own flair, andnot always best seen with bright light or high detail,
each presents unique situations for photography.providing for entertaining ways to experiment with
The first phase was in the 1920's and 1930's, and it isprops and backdrops.
called "Art Deco." This was an early attempt toThe "Art Modern" period began around the mid
produce costume jewelry by mass production and still1940's and continued to the turn of the decade in
present it as art. Coco Chanel introduced a line that1960. The flamboyant jewelry of the Retro era was
was designed to go with the costume or outfit, thusgone, and faux jewelry began to better resemble
the name was born.the conservative designs of the present.
Art Deco characteristics were for more symmetry ofRhinestones, poodle pins, and Christmas jewelry
design rather than free-flowing curves. Some of thebecame popular.
types of jewelry expounded by this era wereJade, opal, and topaz were commonly used in design.
cigarette cases, long pendants, cocktail rings, andAgain, photography has to be adjusted to fit the
bangle bracelets. Various metals used in productionthemes and characteristics of the period. Charm
lend differing shades that must be captured inbracelets were on the arm of every young woman,
photos.and they varied from small baubles to large and
When the Great Depression began, as well as thechunky ones.
early parts of World War II, the Art Deco era ended.Costume jewelry did not just begin in the 20th
A 15-year span between 1935 and 1950 wascentury. In fact, it probably dates to the 18th
christened the "Retro Period" in costume jewelry.century or earlier. There has always been a desire for
An American style of jewelry emerged during a timethe less wealthy to have items to compliment their
when the United States was recovering from theformal attire, the same as with people of means.
Depression that most of the rest of the world wasMuch of the faux jewelry of three centuries past has
just entering.vanished due to its small worth.
There was also a strong influx of immigrant influenceFor the photographer, reproducing images of prior
due to the poor economic situations elsewhere.period jewelry represents a snapshot of the past.
During this period, Bakelite and other plastic jewelryLighting, exposure, focus, and props need to follow
became commonplace. Jewelry was defined morefaithfully the mood of the era of which they are a
elegantly, with sophistication and glamour. More bowspart.