| Vintage clothing, by it's very definition, is by no | | | | from any era of time so it's bound to be super |
| means new. But the concept of vintage fashion is | | | | special. |
| fast gathering momentum and settling nicely into it's | | | | 3) Global Awareness |
| guilded place on the high street and internet. So | | | | From the way we power our homes to the way in |
| what is it that we love so much about vintage | | | | which our rubbish is collected, we have all become |
| clothes? What are the reasons behind the | | | | much more environmentally aware in recent years. |
| worldwide vintage epidemic? | | | | We've managed to adapt to splitting our rubbish into |
| 1) Celebrity Culture | | | | different boxes and invested in energy saving light |
| Whether we like to admit it or not, we are living in a | | | | bulbs. We've even stopped leaving our TV's on |
| world where celebrities are king, with more influence | | | | standby when we go to bed! But being greener |
| and status than most royals! Be it actors, singers, | | | | doesn't end there... vintage clothing is a fantastic way |
| models or TV personalities, our screens and the | | | | to recycle. Image how much quality vintage clothing |
| magazines we read are filled with our icon's latest | | | | is out there, thousands and thousands of pieces just |
| look. In the past few years our favourite celebrities | | | | waiting for new homes. You can even sell your own |
| have been turning to vintage clothes more and more | | | | collection on – whether it's your too-short sixties |
| and boy oh boy have we been following suit... | | | | minis or your dodgy eighties batwings, vintage |
| Whether it's vintage dresses, vintage knitwear, | | | | clothing companies love to hear from you. We can |
| vintage jackets, vintage shoes, vintage skirts, vintage | | | | all do our bit to help each other and the planet! |
| tops or vintage accessories, if we see it in the | | | | 4) Money Matters |
| glossies then we will do our best to find something | | | | You know the old saying – look after the pennies |
| similar. It's also made vintage clothing more | | | | and the pounds look after themselves! If you're |
| accessible, more mainstream and more acceptable | | | | financially savvy then you are probably buying |
| than it ever has been before. | | | | vintage already. To buy good quality fashion on the |
| 2) Individuality | | | | high street can cost enough, but designer labels can |
| You know the feeling. You've spent weeks preparing | | | | really break the bank. Buying vintage clothing is an |
| for the party of the year. Carefully and lovingly | | | | excellent way to get the look you want at the |
| choosing what to wear, how to style your hair, what | | | | fraction of the normal price. Not only that, but you |
| make up and scent to wear... The night finally arrives | | | | actually making an investment. Like a fine wine or |
| and feeling a million dollars you arrive – only to | | | | piece of antique furniture, as your vintage clothing |
| find your worst nightmare. Another girl is wearing | | | | grows older it increases in value. |
| exactly the same dress as you! It's a horrible feeling | | | | So there we have it – save money, look super |
| and one we all dread, but a perfectly realistic side | | | | stylish AND individual, keep the planet happy and |
| effect of 'fast fashion' on the high street. So how | | | | follow as many trends as your heart desires – it |
| can you assure you will be the only girl in THAT | | | | may sound too good to be true but vintage clothes |
| outfit – vintage clothing of course! When you buy | | | | really can offer the perfect fashion and lifestyle |
| a piece of vintage clothing you are buying an item | | | | solution. So the only question is – if you're not |
| that has one very important factor – | | | | buying vintage clothing already – why not?! |
| individuality. Sure you can buy pieces that follow | | | | My Vintage are a leading online vintage & retro |
| key trends but it's highly unlikely that any other girl | | | | clothing retailer. Visit for a wide range of vintage |
| will have the same vintage item as you. Your vintage | | | | & retro clothing for men & women. |
| clothing can come from any corner of the globe and | | | | Copyright 2009, My Vintage. |