| p>"The point is, being able to sell with words will bring | | | | The sales piece was cleverly worded. I guaranteed 10 |
| you much more than money. It will bring you a | | | | Million dollar turnover in exchange for $400,000 worth |
| life-time of interesting work, enjoyable experiences, | | | | of antiques. I showed the cost advantage of selling |
| and unlimited challenges." -- Michael Masterson | | | | antique without using external auction house. |
| The Story Of A Poor Copywriter Who Stole | | | | Next I mailed it to a list of 20 top antique dealers. 14 |
| $347,500 Antiques From His Client Legally | | | | responded and invited me for meeting. Afterthat I |
| The following is a real life experience of a copywriter, | | | | picked only one that had the rarest and least |
| Y. W. | | | | antiques to sell. In fact, there was only 16 pieces to |
| =========================== | | | | sell! Why? Because scarcity is the key to create |
| When I first heard Michael's word, my ignorance | | | | great demand. |
| shocked me. | | | | Next I wrote a sales letter for the antique collectors. |
| After I realized the dream of 'much more than | | | | And I asked the president of an antique collector's |
| money', I laughed all my way home with no money | | | | club to sign it. |
| but rare antiques. | | | | So what's the glicken for the president? |
| "Huh?"... I know what you think. | | | | I promised him a $200,000 worth antique. |
| The reality is, there's much more to make than | | | | More than 200 club members turned up on the |
| money. | | | | auction day. And the turnover was about $14 million. |
| Dear friend, let me explain. | | | | That was awesome! |
| I became a rare antique collector because of my | | | | I got a Ching Dynasty jade vase sitting in my living |
| copywriting service. And I did not pay a dime - | | | | room. That my friend is the glicken! |
| because I was not rich. Interestingly, I can't even | | | | The moral? |
| afford to start this expensive hobby now. | | | | Being a copywriter is not about being paid to write |
| If you were like me -- How do you get everything | | | | sales letter. There is more you can make. |
| you want even though money can't buy everything? | | | | Want a free car? Write a sales-pulling letter for a car |
| Easy. I just wrote 2 sales letters. | | | | showroom. Funny thing is, sometimes it is much |
| The first one is for antique business owners titled | | | | easier to get the car than the money. You've got to |
| "How To Hire A Copywriter To Sell Million Dollar | | | | do it to find out! |
| Antiques Without Writing Your Checkbook" | | | | |