| Selling antique furniture online can be extremely | | | | involved, but it’s something you can learn over |
| profitable for antique dealers who have a presence | | | | the course of 2-3 days. |
| on the Internet. Last month alone, the phrase | | | | Your videos don’t have to be super |
| “antique furniture” was typed into | | | | “Hollywood” slick. In fact, the more |
| Google’s search engine 673,000 times. If only | | | | personable you are, the likely you’ll be able to sell |
| one-percent of those search prospects landed on | | | | more of your antique furniture. I’ve found that |
| your website, that would equate to 6,730 highly | | | | people relate more to people who are like |
| targeted and qualified prospects. | | | | themselves. If you make a mistake, laugh it off and |
| Now the majority of antique websites won’t | | | | keep it on the video. This gives your website |
| close the sale when these prospects arrive. And | | | | personality and it’s a trait people will come to |
| much of that has to do with a poorly converting | | | | love about watching your Antiques TV show. |
| website. Without getting into lots of details about | | | | QVC and the Home Shopping Network are moving |
| why most websites fail to close the deal, let’s | | | | thousands of furniture pieces each month through |
| talk about web video. | | | | their tv shopping network. Not only are they moving |
| Statistics show that video will hold your prospects | | | | it through the TV sets, they’re also moving a |
| attention 10 times longer than a website with text | | | | ton of pieces via their website, which also broadcasts |
| and photos. As of this writing, 8 billion videos are | | | | the clips online as well. With the Internet, you can |
| downloaded and watched each month from the | | | | easily setup your own show with your store as the |
| Internet. And with over 70% of the U.S. population | | | | backdrop. You can then easily have someone follow |
| using high speed Internet, it only makes sense to | | | | you around the store with a video camera as you |
| start your own Antiques TV show. | | | | talk about the various pieces in the store. |
| Having your own Antiques TV will allow you to | | | | So why don’t you start looking at starting your |
| showcase and talk about your antiques in a way | | | | own Antiques TV Show? If you’d like to learn |
| never possible. Photographs and text alone simply | | | | more about using the Internet to sell antique |
| can’t do what video can. | | | | furniture, take a look at Antique Profits to learn how |
| All you need to get started is a video camera, some | | | | to quickly and easily get your antique show up and |
| basic lighting, a microphone and some basic video | | | | running. |
| editing software. There is a slight learning curve | | | | |